Local Business Web Rebuild
Reviewed and rebuilt a local business's web presence to address discoverability issues. Structured data, performance tuning, content architecture, and analytics — each decision tied to improving the conditions for organic visibility and direct contact.
The Problem
The business had negligible online visibility. Competitors dominated relevant search results. Paid advertising was producing diminishing returns with limited tracking, and the existing site lacked the technical structure needed for organic search performance.
The Solution
Assessed the current state — site structure, content hierarchy, technical SEO, and performance metrics. Rebuilt with proper schema markup, optimized content architecture, and performance budgets enforced at build time. Every technical decision was evaluated against one objective: improving the conditions for people to find and contact the business organically.
The Result
Organic visibility improved — the business began appearing in local search results and map listings. Direct inquiries through the website increased. Monthly ad spend was reduced as the site began generating contact independently.
Architecture
Static-first with ISR for dynamic content. Structured data for local business, reviews, and service listings. Core Web Vitals optimized — all metrics within target. Performance budgets enforced at build time via CI checks.
Screenshots
Tech Stack
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